Customer Relationship Management

Basically all companies have clients and all companies have to keep some basic information about those clients, such as names, addresses, purchases, contracts, invoices, etc. Therefore, every company must have at least some basic “CRM Technology” to monitor and serve its customers. Small businesses also use Outlook, Quicken, or other applications for this purpose.

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If you use Microsoft Outlook for daily communications, calendar, tasks, and appointments and need a way to keep track of leads and sales opportunities, share data among sales reps, and improve understanding of your sales process. sales. , to communicate with a large group of people individually, to improve your business process in the most important area: sales, and you need a reporting system that exceeds multiple Excel spreadsheets, then you need a complete CRM solution.

Why ? Because CRM software can increase your company’s profitability by reducing ongoing operating costs, typically in the call center or distribution system, and increasing customer value through smarter marketing that uses customer data to increase customer profitability.

Can you do it without a CRM? Probably, but not as efficient because only one CRM is built to meet the Customer’s personal needs in a “centralized” way, which means that using a single software, all employees of the same company can access a database organized by over the Internet, where sales, service and administration customers have access to the same customer data using tools such as “Sales Force Automation” (provides lead management, opportunity management, account and contact management, reports and dashboards especially useful for your organization’s sales team), “Customer support and services” (provides ticket management, knowledge base, email notifications especially useful for your organization’s customer service team ), “marketing automation” (provides lead management, distr Taxation, Email / Mail Merge Email Templates, Product Management, especially useful for your organization’s marketing team.), “Inventory Management” (Fornis Products, Price Lists, Suppliers, Quotes, Orders purchase, sales orders and specific invoices useful to integrate your organization’s sales, inventory and accounting processes and improve sales effectiveness), providing complete integration between – sales, after sales, sourcing, fulfillment and other business processes within Her organization.

In other words, good CRM software will help you build customer relationships by setting mutually satisfying goals between your organization and customers, establishing and maintaining customer relationships, and generating positive feelings in your organization and for customers.

Organizations that implement CRM and turn their business into e-commerce will find competing customers ready to greet them with a “smile.” According to a study by IT consultancy Aberdeen: “The winners of this new economy will be those companies that can take advantage of the Internet effectively to redesign, automate and integrate all business operations.”

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